Sitia at Salone del Mobile Milan 2023

Sitia is pleased to invite you to the Salone Internazionale del Mobile 2023 to discover the new concept: “Humanverse”

An abstract vision becoming more and more tangible every day: The humanverse is the new Sitia creative concept for 2023, conceived by MM Company.

Sitia stand at the Salone Internazionale del Mobile 2023 is a digital experience linked to the metaverse concept, turning however to “human” in Sitia universe. A dimension ever closer to the world of design, taking up the challenge of remodeling and transferring the look and feel of contract spaces into the digital universe. This is a crucial step for furniture brands since the people who we talk to – be they customers, designers or retailers – are increasingly active in a virtual dimension.

Sita meets therefore this evolution by creating SITIA +, the new 3D configurator: a digital tool capable of overcoming the limits of a physical office, literally reaching with its products the hands of the user. The new 3D virtual configurator is already working on the brand website and is a real chance to make remote work easier. Everybody can discover over 198 billion possible combinations, without having to browse through a printed catalog or a material box. This tool becomes immersive inside the stand at the Salone Internazionale del Mobile 2023, thanks to a special installation halfway between the physical and the virtual.

Sitia humanverse is living the contemporary world without the intention to replace the physical dimension. Like a brand new level, the humanverse is an additional feature, offering people new ways of working, sharing and socializing.

APRIL 18-23, 2023