Profile – Sitia

About Sitia

— History and innovation
of a 100% made in Italy passion

Sitia is a brand founded in 2002. It is specialized in the creation of seats for contract spaces with a focus on “made in Italy” quality chairs. Sitia is an evolved brand thanks to a deep sartorial knowledge on avant-garde technologies, certified methodologies and innovative structural researches, combined with craftsmanship passion and maximum attention to details.
Every Sitia product reflects the value of manufacturing process, research of refined materials and international experience in the furniture sector. Since 2015 the creative direction of the brand has been entrusted to the creative agency of MM Company.

— We call it “the human contract”: handmade by humans for humans

In 2016 Sitia presented a new business concept called “the human contract”. A new interior concept which responds to the changing needs of contemporary living, opening the way to adaptable furniture collections which satisfy this new request of “humanity” even in business contexts.
Totally customizable items are designed by people for people, promoting a contract idea, inspired by new professional human needs in order to satisfy the needs of everyone thanks to a wide range of materials, variants and prestigious finishes.

— Made to measure. An infinite world beyond the catalogue

The brand explores new interior design and functionality concepts which respond to changing needs of the contemporary living. Working and residential spaces need adaptable furniture collections which satisfy this new request of “humanity”. Sitia offers a wide range of products which satisfy these needs. The brand takes advantage of an internal interior design team that studies in project details to find out better construction solutions even from a technical point of view. This allows customers to request changes on standard products – product type, dimensions, materials, finishes – or evaluate together with the company the realization of completely customized items, for which a prototype can be made.

Human made in Sitia

From initial conception to production, Sitia makes entirely handmade products, made in Italy and favouring a short local supply chain in the Veneto region. Each production process is supervised in every single detail thanks to more than 50 years’ experience in the production of chairs. Moreover, the company has an internal production laboratory that allows total customization in its creations, changing fabrics, sizes, materials and finishes. Technological innovation, technical skills, quality and a strong sense of aesthetics affirm the authenticity of Sitia creations.


•• 1977

Gruppo Battocchio was born as contracting company of prestigious German and Italian office chairs manufacturers.

•• 1990

“Maestro” Pergentino Battocchio began to collaborate with international architects.

•• 2002

Sitia was born, a brand dedicated to the production of “made in Italy” quality furniture for contract and domestic spaces.
Sitia participated in its first fair Orgatec Exhibition, previewing the collection “Sitia Innovation”. In the same year it launched its products in the Russian market at Mebel fair.

•• 2004/05

Sitia opened two new showrooms in Moscow and Dubai.

•• 2005

Sitia presented its collection to the Indonesian market.

•• 2005/today

Sitia participated in numerous national and international fairs dedicated to design including: “I Saloni Worldwide” (Moscow), Office Show Dubai, Interior Mebel Kiev, Sia Hospitality (Rimini, Italy), Salone Internazionale del Mobile Milano and Fuorisalone (Milan, Italy).

•• 2014

Sitia entered in Casa Palladio Ghana showroom.

•• 2015

Sitia entrusted the creative direction of the brand to MM Company, a creative agency based in Milan (Italy). The agency produced the complete re-branding and conception of “the human contract” concept.

•• 2016

For the first time Sitia participated in Salone Internazionale del Mobile Milano fair (Milan, Italy).

•• 2017

Sitia inaugurated its new corporate headquarters with offices, showroom and internal production laboratory.

•• 2018

Sitia presented its first contest “Sitia Singapore Design Competition 2019” in collaboration with the DesignSingapore Council – Singapore government’s design arm.

•• 2019

Sitia was official partner of L.R. Vicenza football club and VI-OFF 2019 @ Spazio Scarpa & international prize Dedalo Minosse.

•• 2021

The brand inaugurated Sitia ShowHouse, an advanced showroom concept.

Sitia Lovers

Send your comments to

23 giugno 2022
Dear Emanuel and Martina,
Hope you are doing great! Please see attached some images of our showroom for your reference and perusal.
We are proud to be partners of Sitia.
Have a lovely day,

22 December 2021
Liebe Martina,
lieber Emanuel,
ich möchte heute die Gelegenheit einmal nutzen und mich bei Euch recht herzlich für die gute Zusammenarbeit bedanken.
Bei unseren diversen Projekten in München und Umgebung, die wir in den letzten Jahren zusammen realisierten, war die Zusammenarbeit mit Euch erstklassig !!.
Eure qualitativ hochwertigen Möbel wurden von unseren Kunden mit Begeisterung aufgenommen.
Sowohl Emanuel Battocchio mit seiner Familie als Inhaber der Firma Sitia als auch seine motivierten Mitarbeiter bieten einen Kundenservice an, der in der heutigen Geschäftswelt schon sehr selten geworden ist.
Somit macht es einfach Spaß, Projekte mit in Liebe zum Detail gefertigten Möbeln von Sitia auszustatten.
Mit freundlichen Grüßen
Wolfgang R. from GERMANY

8 novembre 2021
Dear Emanuel,
I hope you enjoyed a very relaxing weekend.
I would like to say thank you once again for prompt feedback to our client’s inquiries, it was super helpful.
Since our last update for materials samples booklet since years ago, I am kindly asking for your latest samples sets, for our 2 showroom HCMC and Hanoi.
And for any updates of Sitia (price list, new products, …) kindly keep me posted.
I look forward to your respond.
Have a energized Monday start!
Best regards,
Nguyen N. from SINGAPORE

28 October 2021
Dear Emanuel,
Thank you so much, that offer looks amazing! Not just in terms of pricing, but also in terms of look and feel. Nice.
Have a great evening!
Mariska B. from NETHERLANDS

18 February 2021
Thanks a million Emanuel,
Appreciate your quick reply as always; these are gorgeous!
Lynne C. from IRELAND

21 December 2020
Si, Vuestro producto es espectacular !!!
Yo estoy súper segura de la calidad y lo grandísimos profesionales que sois .
Muchas gracias a vosotros
Felices fiestas!!! El día 28 tenemos los agentes de España una visita virtual!!
Seguro que será estupenda
Un abrazo
Nuria F. – SPAGNA

21 December 2020
La propuesta de la silla le ha gustado muchísimo , la aprobación de la compra depende del Principado de …………… ya que es la silla para el Presidente de esta comunidad autónoma en España.
En enero nos dirán algo.
Pero la rapidez con la que lo habéis enviado y la maravilla de producto que fabricáis , seguro que optarán por esta silla de Dirección.
Muchas gracias
Nuria F. – SPAGNA

15 December 2020
Ciao Emanuel,
ti ringrazio per la Pergy, dalle foto è bella ma dal vivo è veramente bellissima e comoda.
Ti faccio i complimenti!!!!!
ciao e buone feste!!!!
Alice da Padova – ITALIA

10 December 2020
Ciao Emanuel,
Magnifico e splendido video! Complimenti! Siete bravissimi! Vi ringraziamo moltissimo per l’aiuto!
Alessandra L. da Kyiv – UCRAINA

28 October 2020
Wow guys, your support really means a world to us!!!
Thank you so so much, we are really proud to work with you!
Have a lovely afternoon,
Vanja R. from Abu Dhabi – UNITED ARAB EMIRATES

28 October 2020
Dear Emanuel,
Wow..thank you always for your help and support!
It’s so wonderful to work with you guys and you’ve done it again on time.
We will keep you posted!
Thank you and best regards,
William N. from Abu Dhabi – UNITED ARAB EMIRATES

08 October 2020
Hello Federica,
I’d like to thank you and Emanuel for hosting such a great session.
I can only say, it was DIFFERENT.
We all enjoyed to the maximum.
Looking forward working with you on much more project.
Thanks again,
Syed Z. from Saudi Arabia

25 September 2020
Hello again Martina,
You are a star!!!!
Thank you very much for your speed and prompt response!
I immediately send it to the client for their agreement and signature and I will also send it back to you signed as soon as possible!Thank you again for your kind attention and a very happy weekend,
My best greetings,
Mabel S. from Venezuela – America Meridionale

31 July 2020
Lunedì le scriverò per fissare l’appuntamento per i nostri nuovi acquisti.
Che bello: sono passati tanti anni e siamo ancora Clienti
Le Vostre sembrano ancora nuove!
Cari saluti
Marco B. da Padova – ITALIA

31 July 2020
Grazie mille, we love Mr Brown!
Vania R. from Abu Dhabi – UNITED ARAB EMIRATES

29 May 2020
Thank you sincerely Emanuel for all of your help and assistance on getting these armchairs shipped today.
You are very much appreciated by all our team. Hope you enjoy the long weekend also.
Kind Regards,
Lynne C. from Dublin – IRELAND

24 October 2019
Dear Giovanna,
My Pleasure working first time with your company hope we have a fruitful future business and more orders from you.
Have a Great Day.
Best Regards,
Oscar from Abu Dhabi – UNITED ARAB EMIRATES

18 September 2019
Dear Emanuel,
We wish to thank you for the fast production of the armchairs you made.
They were perfectly made and we appreciate the quality, the time taken and even the packing.
Thank you very much!
Warm regards,
Suresh N. from Singapore – SINGAPORE

19 June 2019
Dear Giovanna,
I just want to inform you that the chairs arrived today.
After unpacking them (which took some time since they where packed very carefully) I checked the chairs (I signed the transport document “with reserve”). The chairs are ok.
More than this, they are wonderful. I am delighted about the design, the quality and how wonderful they look in my dining room.
Thank you for the great service. I will recommend your products in my company and to my friends J
Kind regards,
Renate K. from Großebersdorf – AUSTRIA

23 May 2019
Good evening Giovanna,
Thank you so much for sending over the chair images and specifications so quickly.
They are useful for our meeting with the architect tomorrow. Hope we’ll get some positive results.
Best Regards
Andrew T. from Singapore – SINGAPORE

07 February 2019
Dear Ms. Giovanna,
Good day to you.
Thank you for the beautiful presentation.
Appreciate for your kind assistance and support as always.
Shall keep you posted for further development of this project.
Have a pleasant day ahead.
Best regards,
Janice P. from Dubai – UNITED ARAB EMIRATES

25 January 2019
Наталья, добрый вечер.
Весь день в запарке, не успел ответить.
Клиент и его дети очень довольны креслами!
Я лично с большим удовольствием предлагаю продукцию фабрики Sitia после того как сам увидел кресла в живую и получил замечательный отзыв.
Спасибо за Вашу помощь!

23 January 2019
Dear Emanuel,
If I received this feedback, I’d buy it instantly, for sure!
We will keep you posted and thanks for a prompt response and support, Emanuel.
We truly appreciate it.
Tatiana H. from Dubai – UNITED ARAB EMIRATES

23 January 2019
Dear Emanuel,
Thank you so much for taking the time to prepare this for us.
We very much appreciate this effort, and support!
We will share this with the client and hopefully get back to you with good news.
Thank you very much! 🙂
Tatiana H. from Dubai – UNITED ARAB EMIRATES

21 December 2018
Dear Giovanna, Dear Emanuel,
We received yesterday our office chair. This is perfect matching color with my office.
Black or white is a perfect office chair: very good quality, perfect handmanscraft, no daubts.
Looking forward to see you early 2019 for the interior of our houses…one is soon ready, the other two late next year.
Ariane and I wish you a Merry Christmas and a Healthy and Happy NEW YEAR.
A prosperous 2019.
Warm regards,
Berend W. from Bruxelles – BELGIUM

23 November 2018
Dear Emanuel,
Adnan is our collegue who works 3d projections for this hotel project and I forwarded him the link to download 3d models to put on above project.
Thank you soo much give us protection!!!
Kind regards,

22 November 2018
Hi Emanuel,
I was in a meeting this morning and just saw your 3 missed calls. But always good to learn that we have a reliable partner in Sitia. Please go ahead with production.
Caroline from our office will pass on the PO as soon as possible. I will let our client know that he will have the chairs in time. Great service as always Emanuel!
Robert Jan H. from THE NETHERLANDS

06 November 2018
Good evening, I hope you are keeping well?
A note of sincere thanks and appreciation for extending the same price range for this new order with ourselves, Julia has pointed out the price bands vary per product, we hadn’t picked up on this hence believed that the G fabric was in a lower price band to H.
We are really excited to have gotten this order through with our client and cannot wait to get it showcased by a professional photographer so that we have a local project by Sitia that we can promote locally here.
Thank you once again and we are excited for your additional items in your portfolio to launch in 2019.
We greatly appreciate your support.
Kind Regards
Michelle L. from Dublin – IRELAND

18 July 2018
(Reply to newsletter ” SITIA IS OPEN FOR SUMMER ― HUMANS AT WORK”)
That’s such a cute newsletter, me and William love it!
Have a lovely day,
Vanja R. from Abu Dhabi – UNITED ARAB EMIRATES

03 July 2018
Please to found attached the bank transfer for the cushions orders.
Please to send the order asap.
We can also notice that our customer are very happy with the efficiency of the transportation company.
Many thanks for the good assistance for this order, it’s a pleasure to work with you.
Virginie B. from Antwerp – BELGIUM

09 May 2018
Hi Julia,
I am very well thanks a million and hope you are too!?
This interior architect is currently working on this project as we speak and said she will be in touch soon with the furniture schedule.
Fingers crossed we will get them over the line now!
PS: Look at the images of this gorgeous Gingko Chair from another project we just recently installed with the same Architect Firm!
This is a temporary boardroom table with them at the minute so when the final one arrives will send you over some more images… but I genuinely LOVE this chair!
Will be in touch soon and thank you for all of your help and quality of products
Kind Regards,
Lynne C. from Dublin – IRELAND

09 May 2018
Oh Wow Julia!!
Love this and thanks a million for sharing!!
This looks like something from Star Wars I love it!!
Lynne C. from Dublin – IRELAND

22 January 2018
Hi Emanuel,
We are fine, hope things are well with you too. Thank you for putting in efforts for this small order, my team really appreciates it. Please rest be assured we will always keep Sitia products in mind for our proposals.
Thanks again and have a good weekend.
Angeline K. from Singapore – SINGAPORE

29 September 2017
Hi Julia and Emanuel,
The trip far exceeded my expectations and I am full of possibilities now.
On a personal note, I don’t think I have ever felt so welcomed by a group of people before and I look forward to working more closely with you guys.
Stay in touch – you guys were so amazing and Sitia is in my head.
Paul D.

28 September 2017
Julia/ Emanuel,
Thank you so much for your kind hospitality. We will never forget the amazing experience.
The trip was very insightful and really good all the opportunities Sitia has to offer.
We will be in touch soon regarding projects and continue to enjoy building a strong partnership.
Look forward to speaking to you both soon.
All the best,
Emma B.

08 Luglio 2016
Sedie stupende! Complimenti e grazie
Michela da Trento – ITALIA

08 Aprile 2016
Emanuel, le nuove immagini condivise sono eccezionali. Sono certo che gli architetti ne rimarranno colpiti.
Robert J. H. dai PAESI BASSI

19 Febbraio 2016
Davvero un ottimo lavoro Emanuel. Abbiamo molto apprezzato il tuo aiuto ed impegno.
Gabriella G. da Trento – ITALIA

26 Marzo 2015
La ringrazio sinceramente della sua visita presso il nostro laboratorio, siamo stati felici di conoscerla di persona e le facciamo i nostri complimenti per l’eccellenza dei suoi prodotti.
Mi auguro di potere esporre al meglio i suoi prodotti ai nostri futuri committenti.
Lucia A. M. da Roma – ITALIA