SITIA srl | Via G. Matteotti 6 | 36056 Tezze sul Brenta | Vicenza Italy | P.I. 03008870242 | PRIVACY
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Creative direction by MM Company
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Pergentino Battocchio was born in Bassano del Grappa in 1954. At the only age of 13 years, he begins the work that today we can consider a great masterpiece. His disposition towards upholstery and filled design works for interiors, office and community begins since the first period of his career. After various working experiences for the most famous local companies, at the age of 20 he feels the need to be a sole trader.
MM Company is a creative consultancy agency focused on product design & brand consulting, founded by Mr. Manuel Barbieri and Mr. Marco Magalini. MM researches, evaluates and interprets the customer’s strategic positioning and, based on the established objectives, develops creative approaches to align design and marketing strategy. MM is not a common design studio, but a open-vision laboratory of ideas and creativity. The concept of art refers to the unconscious, to free and pure expression of ideas where the brakes are applied less. Creativity is rather something that is focused; the operational boundaries stimulate action, which makes us rational interpreters. At MM we start from the research of essentiality, which is followed by the purely creative phase, in which the effort is directed towards broadening the spectrum of action, pushing into new, unexplored frontiers, then readapting those to the framework of the company. Behind a creative project, or a product design, there is in-depth research: the client, the dealer, shipping, packaging. A kaleidoscopic analysis that goes beyond the simply beautiful. In MM the approach is digital. This isn’t alienation from reality, but rather amplification of opportunity to grow thanks to human interactions. For us this means sensitivity and passion, two values that digital won’t be able to supplant. The digital approach is also variety of stimuli, diversification. At MM we look at many different fields with curiosity – fashion, design, food, sports, music & entertainment; however, we apply a unique working method that allows us to operate with creative and strategic coherence. “The taste of MM isn’t so much one for an aesthetic product, but rather linked to the culture of the product itself. We like things because, in reality, we value how they’ve been made, hands and minds made them”.