Sitia entrusts its creative direction to the creative duo Barbieri Magalini. Founders of the creative consultancy agency MM Company and the magazine Caleido Diary, Barbieri Magalini lead the creative direction of brands and projects in the furniture, fashion, and interior design sectors through a phygital approach, guided by a kaleidoscopic vision. Their distinctive style is defined by a convivial and humanistic spirit, with the aim of fostering meaningful connections between people while promoting design culture, social interaction, and creativity.