About | Sitia

At Sitia, we are inspired by the concept of "the human contract". This is not merely a slogan, but a fundamental guiding principle: from people for people.

“The human contract” symbolizes the intimate and meaningful connection between people and the spaces they inhabit. SITIA designs furniture that goes beyond functionality, conveying emotions and human relationships. With a commitment to Italian craftsmanship and a local supply chain, it creates outstanding pieces designed to offer a truly human experience, transforming every environment into a space of inspiration and well-being.

SITIA blends innovation, environmental responsibility, and a deep focus on customer needs to create spaces that are more beautiful, human, and sustainable. Design lies at the heart of its approach — each piece is crafted to enhance everyday life, seamlessly integrating into contemporary environments. It is not just about aesthetics, but about transforming homes, hotels, restaurants, and offices into vibrant, lived-in spaces where design becomes an expression of personality, well-being, and inspiration for the future.

WHY TO CHOOSE SITIA

Sitia products are 100% Made in Italy

WHY TO CHOOSE SITIA

Our production is 100% Made in Italy
Fast delivery of samples
We customizes everything and we provide mockups
Without minimum quantity per order
We have in house designers to assist customers with design consultation, drawings and specifications: at no addiction costs.

KALEIDOSCOPIC VISION, BEYOND THE PRODUCT

Barbieri Magalini, MM Company

KALEIDOSCOPIC VISION, BEYOND THE PRODUCT

Kaleidoscopic vision, beyond the product. Brand custodians, communication artisans, curators, interpreters of the "Made in Italy" ethos, seekers of charm. These definitions encapsulate the modus operandi of creative duo Barbieri Magalini, creative directors of Sitia, and founders of the creative consultancy agency MM Company and the magazine Caleido Diary.

They lead brands and projects in the furniture, fashion, and interior design sectors with a phygital approach and a kaleidoscopic vision. Their convivial and humanistic style aims to foster connections, enhancing design culture, social interactions, and creativity.

Sitia: Human design pieces for more than 50 years

1977

The Battocchio Group is founded: a company that produces office chairs as a subcontractor for prestigious German and Italian brands.

1990

Master Pergentino Battocchio starts collaborating with international architects, developing prototypes and customised projects.

2002

From subcontractor to own brand: Sitia is born. From office chairs to a wider production, which also enters the contract and domestic sectors, with ‘made in Italy’ quality. In the same year Sitia participates in Orgatec in Germany, its first international trade fair, and in the Mebel Exhibition in Russia.

2005

Sitia explores international markets by participating in several trade fairs: I Saloni Worldwide (Moscow), Office Show Dubai, Interior Mebel Kiev, Sia Hospitality (Rimini, Italy) and Fuorisalone (Milan, Italy). In the same year he opened two showrooms, in Moscow and Dubai, and opened up to the Indonesian market.

2015

Sitia entrusted the creative direction of the brand to MM Company creative consultancy agency based in Milan (Italy). The agency, founded by the creative duo Barbieri Magalini, was responsible for the complete re-branding of the brand and the creation of the payoff ‘the human contract’.

2016

Sitia participates in the Salone Internazionale del Mobile Milano (Milan, Italy) for the first time, as an exhibitor.

2017

Sitia inaugurates a new company headquarters, with offices, showroom and in-house production workshop.

2018

Sitia presents its first ‘Sitia Singapore Design Competition 2019’ in collaboration with the DesignSingapore Committee - Singapore Government Design Delegation. This will be followed by other research projects with emerging talent, including from Italian and international educational institutions.

2019

Sitia also explores its ‘human approach’ in the sports field, becoming an official partner of the football club L.R. Vicenza. In the same year it also became a partner of VI-OFF 2019 @ Spazio Scarpa & Premio Internazionale Dedalo Minosse

2021

The brand inaugurates Sitia ShowHouse, an evolved showroom concept that accompanies the renovation of the company showroom at its headquarters.

2022

Sitia starts participating in the ‘Oltre il Festival’ event during the Sanremo Festival, furnishing the spaces hosting the singers of the most important musical event in Italy. In the same year, he also started participating in Light&Building (Frankfurt, Germany) and Orgatec (Cologne, Germany).

2023

Sitia starts its participation in Workspace Dubai 2023 (Dubai, UAE).

2024

SITIA opens its new 600 m2 showroom on Al-Olaya street in Riyadh (Saudi Arabia) and also participates in ICFF New York (NYC, USA) and BDNY New York (NYC, USA) and in Master of Building (Rovign, Croatia). In the same year, he opened SPAZIO MM in Milan (via Maroncelli 3, Milan, Italy): local representative of SITIA.

2025

Sitia participates in Ambiente (Frankfurt, Germany), Artdom Design Moscow (Moscow, Russia), Fuori Salone (Milan, Italy), Interior Lifestyle Tokyo (Tokyo, Japan).